Optimization Robot

Frustrated with AB Testing tools that you setup and then never check? It's hard to plot where to put tests, write copy and validate results. We make testing easy by putting you in charge of a testing team, instead of having you worrying about the details of every individual test.

HOW IT WORKS

  • 1. We Craft

    Our human behavior experts create new tests designed to grab your site visitors by the scruff of the neck and tell them: "You need this!"

  • 2. You Approve

    Let your inner control freak shine. Nothing gets pushed out to your site without your explicit authorization.

  • 3. You Gain

    We manage the stats, determine when they've statistically signifcant and report to you the results.

  • 4. We Repeat

    With our new knowledge, we setup a new round of tests to continually drive conversions higher.

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5 Reasons You're Not Doing AB Testing Right Now

(And how we can help)

  1. It's hard to know where to start

    Modern websites are complex moving pieces of software, we'll help you identify the biggest quick wins and where to dig in to keep more people on your site, more people using your apps and more people

  2. Getting results requires repetitive work

    Maximizing AB Testing has more in common with jogging than sprinting. For best results you need to constantly be checking and re-checking what your users are thinking and doing.

    Even better, when you do find a big win, you then need to put that knowledge into practice which then informs the next set of tests.

    We constantly monitor tests to make sure that they're performing and getting you the most bang for your buck.

  3. Generating distinct alternatives for a test is difficult

    There's an old saying that I just made up that it's "really hard to see the back of the shirt you're wearing".

    Similarly, it's really hard to make good calls about what to put into tests as you know too much about your business.

    We're constantly helping business from making simple mistakes that cost them money.

  4. Interpreting Stats and Results is tricky

    Most of the articles I see about AB Testing can could probably be titled: "You're doing AB Testing Wrong and should feel bad about it" without any real loss of meaning.

    While we'll take care of the details for you and while we do use some interesting statistical approaches, to us it's far more important that we're focused on the bottom line of helping you get the most out of your business.

  5. It's hard to imagine what a huge impact it can actually have

    There's a misconception that AB Testing is an after-thought kind of tool. That it's the thing you use to determine which of 200 shades of blue to make a button.

    Which we feel is unfair because AB Testing is really a means for reading your potential customers minds. Sure, you could ask them what their favorite color is (our is #4c4cff) - but just as easily you could ask them what their biggest pain is, what they like most about a competitor compared to you, or how much more they'd be willing to spend every month with your service.

  • WHO IS THIS FOR?

    Sites that would like to increase conversions without spending hundreds of hours on implementing, managing and calculating tests.

  • WHAT IS IT?

    We're a service that helps develop and implement AB Tests for you. Our team will handle the copy, the tech and the statistics (so you can get some rest).

  • HOW LONG DOES IT TAKE TO SETUP?

    Minutes, as simple as getting Google Analytics working. You answer a few questions about your business and include one Javascript file the site you're looking to improve.

  • WHY ARE YOU DOING THIS?

    We're big believers in the profound transformational power of AB Testing.

Questions+Ideas+Suggestions

We'd love to hear from you:

@roboptimization

mike.buckbee@optimizationrobot.com

330.329.8016